Dak Lak Durian
越南多乐榴莲
Grown in the red basalt soil of Vietnam’s Central Highlands, Dak Lak durian is golden, creamy and deeply sweet – and now carries a digital passport of registered growing-area codes and QR traceability, ready for official export to China.
多乐榴莲生长于越南西原地区的红色玄武岩土壤，果肉金黄、软糯香甜；如今更拥有种植区编码与二维码溯源的“数字护照”，可通过正式渠道出口中国。
Producer Dak Lak durian growers·
Vietnam 越南·Presented by VCBC 越中企业委员会
Tóm tắt tiếng Việt
Sầu riêng Đắk Lắk được trồng trên đất đỏ bazan Tây Nguyên: cơm vàng, hạt lép, vị ngọt đậm và béo ngậy. Tại các xã Ea Knuếc, Krông Pắc, Cư M'gar, Krông Năng, sầu riêng là cây trồng chủ lực, gắn với sinh kế của hàng nghìn hộ nông dân, trong đó có đồng bào Ê Đê.
Chất lượng được giữ vững nhờ liên kết bốn nhà: nông dân – hợp tác xã – doanh nghiệp – chính quyền. Mỗi lô hàng xuất khẩu chính ngạch sang Trung Quốc đều có mã số vùng trồng, mã số cơ sở đóng gói, được kiểm soát an toàn thực phẩm (cadimi, Auramine O) và gắn tem truy xuất QR. Mùa vụ 2026, chương trình “Mỗi xã một KOL” với 8 phiên livestream trong 3 ngày (15–17/8) đạt hơn 2 triệu lượt xem, trên 5.570 đơn hàng và hơn 27,8 tấn sầu riêng.
VCBC đưa sầu riêng Đắk Lắk tới đối tác Trung Quốc qua Gian hàng Sản phẩm Việt Nam tại CAEXPO 2026 (Nam Ninh) và kênh VCBC Vietnam Pavilion trên Douyin.
Cơ hội hợp tác: sầu riêng tươi đạt chuẩn xuất khẩu, có tem truy xuất QR; thùng 10 kg hoặc 20 kg, xuất nguyên container. Tìm nhà nhập khẩu, nhà phân phối và đối tác thương mại điện tử xuyên biên giới tại Trung Quốc.
Some fruits are remembered for their taste; others for the land they come from. Dak Lak durian belongs to the second kind. Its golden flesh, small flat seeds, rich sweetness and buttery texture are shaped by the red basalt soil and the long, sunlit seasons of Vietnam's Central Highlands. Each harvest, the fruit travels not only to Vietnamese households but onto containers bound for China through official trade channels.
有些水果让人记住的是味道，有些则让人记住一片土地。多乐榴莲属于后者：金黄的果肉、扁小的果核、浓郁的甜味与绵密细腻的口感，皆由越南西原的红色玄武岩土壤和漫长的日照孕育而成。每逢收获季，这里的榴莲不仅走进越南的千家万户，更装上集装箱，经正式贸易渠道运往中国。
The Land / 土地
Dak Lak is one of the key durian regions of the Central Highlands. In communes such as Ea Knuếc, Krông Pắc, Cư M'gar and Krông Năng, durian has become the main crop and the livelihood of thousands of farming households, including the Ê Đê ethnic community.
多乐省是越南西原地区的重要榴莲产区。在Ea Knuếc、Krông Pắc、Cư M'gar和Krông Năng等乡社，榴莲已成为主要作物，维系着数千农户的生计，其中包括埃地族同胞。
Every year, the Dak Lak Durian Festival brings the fruit together with the culture of the highlands – the sound of gongs, traditional Ê Đê dances and the elephants that have long been part of life in the region.
每年的多乐榴莲节，让榴莲与高原文化相映成趣——锣钲声声、埃地族传统舞蹈，以及早已融入当地生活的大象。
A Four-Way Partnership / 四方联动
Quality is protected by a chain that links farmers, cooperatives, businesses and local government. Cooperatives such as the Krông Pắc Clean Agriculture Service Cooperative organise production under shared standards, while local authorities connect growers with markets and bring digital tools to every farming household.
品质由农户、合作社、企业与地方政府四方联动共同守护。Krông Pắc清洁农业服务合作社等组织按照统一标准组织生产，地方政府则负责对接市场，并把数字化工具带到每一户种植户。
Built for Official Export / 符合正式出口标准
To enter China through official channels, every shipment must meet a clear set of requirements:
通过正式渠道进入中国市场，每批货物都须满足以下要求：
- Registered growing-area codes and packing-facility codes.
- Registration for official export to the Chinese market.
- Strict food-safety controls, including tests for cadmium and Auramine O.
- QR traceability labels: one scan shows where the fruit was grown, how it was cared for and who packed it.
- 已登记的种植区编码与包装厂编码；
- 已完成对中国市场正式出口的注册；
- 严格的食品安全管控，包括镉与金胺O检测；
- 二维码溯源标签：扫码即可查看种植地、养护过程及包装单位。
Durian Season Goes Live / 榴莲季走进直播间
In the 2026 season, Dak Lak took its durian online through the programme “One KOL per commune”. In just three days, from 15 to 17 August, eight livestreams drew more than 2 million views, closed over 5,570 orders and sold more than 27.8 tonnes of durian.
2026年榴莲季，多乐省通过“一乡一达人”项目把榴莲搬上网络。仅8月15日至17日三天，8场直播吸引超过200万人次观看，成交订单逾5570单，售出榴莲超过27.8吨。
On 23 August, Ea Knuếc commune hosted an 85-minute livestream titled “Ea Knuếc Durian: Connecting Value – Reaching the Open Sea”, complete with gongs, Ê Đê dances and two elephants, Ama Khăm and Y Rin, carrying baskets of fresh durian onto the stage. By the end of the broadcast, hundreds of domestic orders had been placed and six containers of durian were on their way to China.
8月23日，Ea Knuếc乡举办了主题为“Ea Knuếc榴莲：连接价值，扬帆出海”的85分钟直播：锣钲齐鸣、埃地族舞蹈翩翩，两头大象Ama Khăm和Y Rin驮着满筐新鲜榴莲登场。直播结束时，国内订单达数百单，另有6个集装箱的榴莲启程运往中国。
The Journey with VCBC / 与VCBC同行
The Vietnam – China Business Council (VCBC) helps bring Vietnamese durian closer to Chinese partners and consumers. At the China–ASEAN Expo (CAEXPO 2026) in Nanning, durian was showcased at the VCBC Vietnam Products Pavilion alongside Douyin E-Commerce Global, while the VCBC Vietnam Pavilion on Douyin continues a series of livestreams, with sessions from Dak Lak durian orchards on its schedule.
越中企业委员会（VCBC）致力于让越南榴莲更贴近中国合作伙伴与消费者。在南宁举办的中国—东盟博览会（CAEXPO 2026）上，VCBC越南产品馆携手抖音电商全球购展示了越南榴莲；与此同时，抖音“VCBC越南馆”持续开展系列直播，并安排了来自多乐榴莲果园的直播场次。
For Partners / 合作信息
- Product: fresh durian meeting official export standards, with QR traceability labels.
- Packing: 10 kg cartons (about 3 fruits) or 20 kg cartons; full-container export.
- Looking for: importers, distributors and cross-border e-commerce partners in China.
- 产品：符合正式出口标准、附二维码溯源标签的新鲜榴莲；
- 包装：10公斤装（约3个）或20公斤装，可整柜出口；
- 寻求合作：中国进口商、经销商及跨境电商合作伙伴。
Interested in Dak Lak Durian?
对越南多乐榴莲感兴趣？欢迎联系越中企业委员会（VCBC）。
VCBC connects you directly with Dak Lak durian growers for import, distribution and investment. Monday – Friday, 8:00 – 18:00 (GMT+7).
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